About
Started by people who had to use it.
Workflow Corporation is the home of Buddy: a family of AI products that do the work rather than help you do it. Plus Radio Workflow, the industry platform they grew out of.
Leadership
Meet the people behind it
Two founders, a team of engineers, and excellent support for every product in the group.
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Our story
From a small idea to a family of products, in four moves.
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The frustration
Working in radio, we lived the pain of juggling several outdated systems. Traffic, billing and production did not talk to each other. There had to be a better way.
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The vision
Everything in one place, the tedious work automated, and software nobody dreaded opening. It started as a wish list for one radio station, and it is what the whole group builds towards now.
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The build
Shane started building the platform in 2010 and founded the company on it in the United States in 2015. When Fletcher Ford joined as Chief Executive Officer in 2018, the company became Workflow Corporation and sales kicked into gear on the platform Shane had built. Every launch since has been their work together.
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The group
Every product in this group started as something we had to build to run our own business, and the ones that turned out to solve a problem no single industry owns left to become products of their own.
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How the family grew
Where it started, then seven launches, each dated from its announcement and linking to it.
- Shane Zammit starts building Radio Workflow Built from the ground up
- Shane Zammit founds the company in the United States The platform becomes a company
- Fletcher Ford joins as Chief Executive Officer The company becomes Workflow Corporation, and sales kick into gear on the platform Shane built
- From here, Shane and Fletcher together: an unstoppable force that took apart every radio process and built the most progressive platform in local radio.
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Voice Buddy launches as a standalone speech platform
Speech platform
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Jingle Buddy launches as a music platform of its own
Music platform
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Table Buddy opens to restaurants in preview
Restaurant platform
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The Affiliate Portal opens to network affiliate stations
Network affiliates
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Signal launches for stations on Radio Workflow
Reporting platform
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Talent Buddy launches for the voice talent that stations book
Voice talent jobs
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RevBuddy is now available
Radio promotions
“If it does not take work off someone, we have not shipped it.”
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Our principles
They are short on purpose. Anything longer gets quoted in a meeting and forgotten by the next one.
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We use it first
- Nothing here goes on sale before it is load-bearing for us. Meet Buddy takes the demo bookings and answers the chat on radioworkflow.com, which is something you can go and look at rather than something we assert. A product we will not put in the way of our own work is not finished.
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We own the engine
- Where a product depends on something hard, we build and operate it instead of reselling somebody else's API with a margin on top. Voice Buddy runs on speech infrastructure we host, which is why its rate limits and its prices are ours to set and not a supplier's to change.
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One problem, one product
- When something built inside one platform turns out to solve a problem that has nothing to do with that platform, it leaves and becomes a product of its own, with its own price, its own roadmap and its own customers. Five of the products shipping today are here because of it. Nothing gets buried in a feature list to make a bigger product look bigger.
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Only what we can show
- We do not publish a number we cannot point at the source of. Every figure on this site says whose it is and where it came from, and the ones we could not stand behind were cut rather than rounded up. If a claim here has no owner attached to it, treat that as a mistake and tell us.
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Why a group
Radio Workflow started as one product and kept absorbing new problems: voiceover, music, meetings, receivables. Each one arrived as a feature request and grew into something with its own customers, its own competitors and its own reason to exist outside a station.
Holding them inside a single product would have made all of them smaller. So we let them out. Voice Buddy runs on speech infrastructure we operate rather than a vendor's. AR Buddy is a collections service, not a screen inside billing. Meet Buddy books meetings for businesses that have never bought a radio ad. Each is accountable for its own customers, and each is expected to win on its own.
What they keep from being under one roof is the part that matters: excellent support, one bar for reliability, and a standard for what shipping looks like.